Independer Get More Switchers Health Insurance With Less Advertising Efforts

Independer see a large increase in the number of people in recent weeks has changed through its website from health insurers. The increase was achieved in over lower advertising spending compared to last year. The switchers did little more than half that, between Christmas and New Year's Eve. The most notable trends were the sharp increase in mobile visits and the shift to a higher deductible.

Decline in advertising spending

The increase switchers Independer points in particular to its new website for the first time could best serve mobile visitors this year. One in three people visiting Independer via a mobile device. In total, the zorgvergelijker Independer was visited in recent weeks four million times. TV advertising was nearly 25% less used and also online advertising spending rose by more than 20% off. Spending on radio remained virtually unchanged. The decline contrasts with the statements of Health Insurers Netherlands. SNS chairman Rouvoet suggested yesterday in his New Year speech that comparison would have just spent more on marketing. That statement is unsubstantiated and inaccurate Independer. While health insurers according to Nielsen brought back their advertising spending by 8%, decreased Independer largest zorgvergelijker its spending by more than 20%.

Increasingly maximum deductible

Apart from customers migrate later Independer signals yet another trend. Striking chose more people than last year for a higher deductible. 2016 selects 28% of the insured for a higher deductible. That was 23% in 2015. The maximum deductible of 885 euro, while by far the most popular. Over 80% of policyholders who choose a higher deductible, choosing this amount.